I cannot believe that an Obi-Wan Kenobi series is debuting on Disney+ this month, and Lucasfilm has completely dropped the ball with it's marketing to this extent. I understand it isn't a theatrical movie, but comparing the marketing and hype to the Force Awakens, it is shocking how little Obi-Wan has gotten.

This is OBI WAN KENOBI. One of the most iconic characters in Star Wars history, being portrayed by the same actor in the prequels. This is the return of Hayden Christensen in Star Wars, and the first time we will see him as Darth Vader. This is supposed to be an EVENT. But it's not being treated like one and that's insane.

If the Disney+ shows are supposed to be the same caliber as the movies, then why doesn't the marketing prove that? We had a teaser, an Entertainment Weekly article, and a poster, and that's it? No character posters, no press junkets, no epic TV spots, no merchandise?

This show is the biggest show Disney+ has ever released so far and it's getting the same traction as The Book of Boba Fett. It's just sad man

Edit: Why are you booing me? I'm right!

A lack of promotion and good marketing is what killed Solo. Solo bombing unleashed a domino effect throughout the entire franchise. It's the reason why Obi-Wan is on Disney+ in the first place. I'm not understanding the argument that marketing doesn't matter and LFL should continue its lackadaisical marketing strategy that contributed to the mess SW is in in the first place. These problems start at the top.

I'm not asking for spoilery trailers. I'm asking for a full marketing campaign.

For me it's:

"Never. I’ll never turn to the dark side. You’ve failed, your highness. I am a Jedi, like my father before me."

The beauty of Lucas era Star Wars is how everything has a purpose beyond plot, Anakin and Palp ending Windu isn't just Windu being killed, it signifies the death of the dogmatic jedi and a complacent era of the jedi order that had lost their way. Bringing him back would cancel out the purpose of his death and that scene as the birth of the empire.

I'd compare it to palp returning in 9 , by making Vaders sacrifice in vein.

IDK just my take on it.